☰ Products
follow us on twitter see us on facebook Facebook and Twitter

About Us

Discount Cycles Direct is an online bicycle shop owned by Broadribb Limited, established in 1919.

We sell bicycles, clothing, accessories and spares from top brands such as Cannondale, Whyte, Wilier, Lapierre, Marin, Merida, GT, Altura, Fox and many more. Most of our products are discounted, and many are at even better clearance prices.

Our aim is to help you find the right bike in the right size, at the right price. A new feature on our website allows you to browse by rider height; so that once you select your height it will only show the bikes that fit you. This feature is available in the bike sections for mountain bikes, road bikes, ladies bikes, city/hybrid bikes, cyclocross bikes and many more.

We understand that our customers enjoy the confidence of buying from a company with high street stores as well as an online presence. We have Broadribb Cycles stores in Banbury or Bicester that you are welcome to visit.

All three of our stores offer a more personalised sales service and bicycle repairs/servicing, and you can even use our 'Click and Collect' service to browse online, place order and pick it up from there.

Our Contact details

IMPORTANT - If you need to contact us about an order you have placed, please use the enquiry form by clicking the button below. Please do not phone our stores as they do not have access to your order information.

Email: enquiries@discountcyclesdirect.co.uk

Always better to email us.

You may also call 01869 321 274 but often we are working in the warehouse and can't pick up.
(Monday - Friday: 10.00am till 5.30pm)
Bank Holidays: Closed

Bicester Shop
85 Sheep Street
OX26 6JS
Tel: 01869 253170
Banbury Shop
1 George Street
OX16 5BH
Tel: 01295 669065

Broadribb Limited
VAT Number: 194 249 732
Company Registration Number: 321989
Registered in England at:
Cranbrook House, 287-291 Banbury Road, Oxford, Oxfordshire OX2 7JQ

back to top